VAAV recognised in “Sponsorship Works”

Our favourite annual sponsorship book has just been released: Sponsorship Works; a collection of some of the best sponsorship case studies from around the world. And this year, we are in it!

The kind people at Sports Business felt that our Optima Open project had all the necessary ingredients to be documented in the book and that’s something that we are quite proud of. What I love about this book is that it’s not full of lots of theory and models like some sponsorship books. Instead it’s packed with great sponsorship stories, each with clear objectives, creative activation and proper evaluation. Music to a sponsorship professionals ears!

Alongside our very own Optima Open, there are some great brands and some great sponsorship projects, from Puma to Castrol and from Sailing to Football. Whether you are a brand, an agency, a student or a journalist, this really is a must have sponsorship book.

If you are interested in learning about how sponsorship can work for a brand, I thoroughly recommend you get your hands on a copy of the book. You can do so by contacting our good friends at Sports Business.

Enjoy the book!